Publisher
For a company that grew from hosting 5 events per year to more than 50 — handling around 10,000 attendees — making name badges went from being a walk in the park to a big pain.
Tara Jacobs, Events Manager at one of Canada's largest publishing companies, tells us how even though the company had a full production team capable of great design work, the amount of time they were spending on badge creation was becoming quite intense. Badge design simply wasn't their core business.
That's when Tara went looking for a solution that would let her make the design in a quick and simple way.
A user-friendly online badge editor
Tara tried a few other online badge editors first, but after a few minutes they all seemed hard to work with. She found Conference Badge and believed it was the cleanest and easiest to use. This proved a good match.
Had she not found Conference Badge, Tara would have continued doing badges in-house, because they didn't like the idea of outsourcing the badge creation process to another company and incurring higher costs.
Feature-packed service
They were aware of a free badge-making solution from an event management company, but it had limited functionality. For Tara, being able to brand the badges is very important.
She had also tried Microsoft Word. It was, in her words, a nightmare.
For Tara, the most important feature is how easy it is to lay out the badge — importing a spreadsheet, dragging information into the badge editor, and adjusting as needed. She also likes how easily she can re-import names in case of typos, and most importantly, you don't get charged for correcting mistakes or updating the design.
Tangible benefits
Producing badges in-house would cost around $1.00 per badge when factoring in the design team's time. With Conference Badge, that cost dropped to $0.25 — a 75% cost reduction. They process 8,000–10,000 registrations per year, split into smaller shows, so the savings add up significantly.
Name badges are very important to people — they don't like having their name look bad or contain typos. Conference Badge simplifies the entire experience, which ultimately saves Tara time.
Support along the way
Name badges are almost always made with very little lead time before the event. During those rushed periods, problems need to be solved quickly. Conference Badge offers support via email, chat and phone.
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